Strong looks good on you

Meet heidi

Helping women build muscle, gain confidence, and create results that last through evidence-based coaching

My story

Hi, I’m Heidi! I’m so glad you’re here

Like so many women, I started my fitness journey believing the goal was to become as small as possible. I thought more cardio, more exercises, and less food would finally make me feel like I was doing enough. Instead, I felt exhausted, under-fueled, and frustrated that working harder wasn’t producing the progress I wanted

Instead of giving up, I got curious. I began studying exercise science and nutrition and realized I wasn’t failing—I simply didn’t have the right information. Once I started training with intention, eating enough, and prioritizing recovery, everything changed. I made more progress while doing less of what drained me and more of what actually mattered

That passion for learning led me to become an ACE Certified Personal Trainer and create Built By Heidi. I continue to study, learn from experts, and expand my knowledge because I believe good coaching should always be rooted in curiosity and continued education

My goal isn’t to help women become the smallest versions of themselves. It’s to help them become stronger, healthier, and more confident. I want to simplify fitness, cut through the noise, and help you build results—and strength—that carry far beyond the gym

Because I believe every woman deserves to feel strong, healthy, and completely at home in her body.